The way your website ranks in the Search Engines Result Pages (SERP) depends on many variables. One of the most important ones is the number of links in external pages pointing to your website. Link Building is a term that describes the efforts of a web designer to add links to his/her website in other sites.
There are many ways to get links to your website – you can subscribe to web directories, post in forums having a link to your website in the signature, and many more.
Generally there are 2 types of links:
* One-way links – one way link is when another website is linked to its Web and you do not you link to them.
* Reciprocal links – A reciprocal link is when a website is linked to its web site and you link them back to them.
*Directory submission-Directory submission is also like reciprocal link exchange. The difference here is that directory submission will have link exchange between one normal site and another directory. Directories are sites which are categorized into different categories and with no or less content.