The hardest part of any online business is to actually drive traffic to your website, but luckily there have been many things designed to help make that job easier for you, one of which is Search Engine Optimization, or SEO.
The concept of SEO has been first developed with the purpose of helping search engines bring out content most relevant to a search on the first page based on keywords, meaning that you need to make your content flow naturally while still keeping your keyword present here and there.
In most cases a proper SEO ranking results from multiple factors being put together, meaning that you need to put the keyword in as many different places as you can, including the titles, subtitles, image descriptions, meta tags, and headline tags.
If you can, make sure that the keyword you plan on using will be present in your domain name, or at least in your address bar as it will not only help you gain rankings on search engines, but it will also help people identify what your website is about very quickly and easily.
You should also look into increasing your keyword variety by taking various synonyms of your keywords and running them through a keyword tool; chances are that you will find a variety of keywords which give you a good amount of searches when used together on the same page.
Another way of adding some variety to your on-page SEO factors is by adding pictures and videos alongside your content, all while using your selected keywords in their titles and descriptions; not only will this be more popular with real people, but it will provide your website with more relevance in the eyes of the search engines.
All in all, these are the main on-page SEO factors that you should to working on as they really can improve your websiteís standing in every search engine, driving natural traffic to your business.